Orange Chowk started with a simple frustration, creatives in India weren't being seen for what they truly do.
And over time, something shifted. They stopped seeing it themselves.
Creatives shaped culture once.
They still do. They just stopped believing it.
The ability to make people think, feel, build, remember... it's still theirs. It always was.
We're just here to help them see it again. The proof exists. We just keep bringing it to the creatives.
What pulled us to Juhu Beach Studio is the way it pays attention to relationships.
Between people and materials. Between making and environment. Between process and understanding.
And that matters, especially now. Because creatives are often encouraged to focus on outcomes. Finished work. Final products. Visible results.
What Prakruthi and Akshara remind us is that meaningful work often begins much earlier. With paying attention to the systems around you. With understanding where materials come from, how they behave, and what they can teach you.
What emerges is not just a finished piece of work, but a deeper relationship with the world you're designing within.
And that's why this conversation matters. Because creatives need to hear from people who have built a practice around observation, material intelligence, and inquiry. People who understand that the process of making can change the way you see the world itself.
And that's why this feels like the kind of conversation that belongs with Prakruthi Rao and Akshara Mehta, at Juhu Beach Studio.
- orange chowk.
We built this because creatives need a room like this.If Juhu Beach Studio believes that too, let's figure out what doing this together looks like.
We want that to be with Prakruthi Rao and Akshara Mehta, at Juhu Beach Studio, with a curated room of creatives and designers from the community.
The question on the table: How do you build a deeper relationship with the materials and systems you work within? No stage. No script. Just the room.